Briefing & ResearchThere are no rights or wrongs in when you design a menu. What works with some establishments fails at others. However, as mentioned before, your menu should be an expression of your restaurant’s personality. We will need a brief from the client to determine branding objectives, brand values, desired customer perceptions, target market and competitors. Based in the brief and doing some research we will present the client visual references to understand our client’s aesthetic expectations.Design Development1. The design process will begin with the development of two (2) style alternatives. The client will select one of the two alternatives and make the necessary adjustments in order to achieve the desired concept and design. 2. We will present it again and the client can make some other corrections. 3. Approval of final concept. The design process will continue with development of the final deliverable for print.Client revisions (up to 3 iterations)
by: fardau
Created: --
Category: Business Card Design
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